Rules
The whole mechanic, written down. There is nothing else running underneath it.
- 01
Rank is cumulative spend
Every payment against a URL adds to that URL's lifetime total. The board sorts on that total, highest first. Nothing decays and nothing expires.
- 02
The floor is $1
That is the least you can pay in a single move, and it is enough to enter an empty board at #1.
- 03
Passing someone costs $1 more than they have
To sit above an entry you must end up strictly ahead of it. The Outbid button on each row already does that arithmetic for you, and the amount is re-checked server-side at checkout in case the board moved while you were typing.
- 04
Ties go to whoever arrived first
Two entries on the same total are ordered by their most recent payment, oldest first. Coming back later never costs you a tie you already won.
- 05
One row per URL
URLs are normalised before they are stored: scheme, www, trailing slashes, letter case and tracking parameters are stripped. yoursite.com and https://www.YourSite.com/?utm_source=x are the same row.
- 06
Prices include tax
The figure you see is the figure you are charged. Tax is carved out of it rather than added at the end, so a $58 bid costs $58 wherever you are.
- 07
Clicks are counted once per visitor per day
Outbound clicks route through a redirect so they can be tallied. One visitor counts once per app per day, and obvious automation is ignored, so the trending list cannot be inflated by reloading it. Only a salted digest of visitor, day and target is stored — never an address. That list is ordered purely on those counts over the last 24 hours and cannot be paid for.
- 08
Sponsor slots are separate
The six sponsor cards beside the board are fixed-price and run for 30 days. They do not touch your leaderboard position, and holding one does not put you on the board.
- 09
Payments are final
Bids are non-refundable. Positions can be taken from you by anyone willing to pay more, which is the entire point.
- 10
Entries can be removed
Anything illegal, malicious, sexual, or impersonating someone else gets pulled without a refund. Broken links get pulled too.